Lochte using airweave to “improve sleep performance” in preparation for 2016 Summer Olympics in Rio de Janeiro
NEW YORK, Dec. 9, 2015 /PRNewswire/ — Today, airweave, the Japanese creator of top-selling premium bedding toppers and pillows, proudly announced that Ryan Lochte, Olympic gold medal-winning swimmer, is now the global brand ambassador for airweave. Airweave is a proud sponsor of the U.S. Olympic Committee.
Few Olympians have shined as brightly as Lochte. He is an 11-time Olympic medalist, earning five gold medals, making him one of the most successful U.S. swimmers in the history of the sport. He holds multiple world records and credits his success to a strong work ethic instilled in him by his parents.
“I train almost every day and that certainly takes a toll on me physically. When I started sleeping on airweave, I found an improvement in my recovery time. I sleep deeper and wake up feeling more refreshed and ready to push myself in the pool. I’m thrilled to be an airweave ambassador and tell the world about their revolutionary products. You spend one third of your life in bed, so why wouldn’t you want to improve your sleep?”
Airweave was created by Japanese entrepreneur Motokuni Takaoka in 2007. Having taken over a struggling manufacturing operation that produced machines used to make fishing nets; he believed the resin used in the nets could be put to a different purpose. His innovative vision proved accurate. Airweave bedding toppers are uniquely breathable, helping to lower a sleeper’s core body temperature; lower core temperatures correlate to deeper sleep. In addition, airweave‘s “high rebound” consistency allows you to roll over more easily without interrupting their slumber.
This combination – deeper, more consistent, more comfortable sleep – is particularly valuable for athletes, who endure the rigors of training while traveling regularly. Sleeping in different beds can interrupt sleep patterns. Airweave ensures a level of consistency that aids with recovery, helping athletes perform at their peak no matter where they are in the world.
“We are honored to have Ryan Lochte representing airweave. He ranks among the finest athletes of all time in his sport, and we are thankful he has come to rely on airweave to ensure the perfect night’s sleep,” said Motokuni Takaoka, president and CEO, airweave. “Airweave was originally a product geared to athletes, who have unusual demands when it comes to sleep – they often sleep in different places and need to ensure that they stay in peak condition. Over time, airweave grew popular with everyone, because you don’t’ have to be preparing for competition to appreciate the benefits of a deep, peaceful night’s sleep.”
Airweave was founded in Japan and is now popular in many countries around the world. The company opened a flagship store in SoHo in New York City in early 2015. Airweave is also available through Danish furniture brand BoConcept in their metro New York area stores; consumers outside of New York can purchase online at www.airweave.com.
Sleeping on Air
Airweave premium toppers feature an innovative design in which air comprises 90 percent of the product’s core material to provide users with the sensation of “sleeping on air.” The highly resilient structure enables users to roll over with ease – maintaining deeper slumber and providing consistent sleep with just the right support and heat/moisture dissipation.
Founded in 2007, airweave, a premium bedding topper, has been offering comfortable support for the best possible quality sleep. The scientifically supported topper allows for more restful slumber through its ergonomic, breathable design, and high resilience which help users turn over more easily.
Airweave is enhancing the daily life and athletic performance of its users, which include:
- Several National Olympic Delegations including the United States, Austria, France, Germany, Switzerland and Japan. Nearly 33% of the medaling athletes at the Sochi 2014 Olympic Winter Games were members of Olympic Teams to which airweave supplied bedding toppers;
- Top amateur and professional athletes around the globe, including two-time Masters Champion Bubba Watson; U.S. Olympic Gold medalist ice dancers, Meryl Davis and Charlie White;
- Students at the Paris Opera Ballet School, where all beds in the dormitory are furnished with airweave bedding toppers;
- Students at The Royal Ballet School in London where airweave mattress toppers have been introduced to their younger students at White Lodge dormitory;
- More than 500 students of IMG Academy whose residence hall features airweave bedding toppers. (Sleep research has been conducted at the academy to measure the effect of airweave bedding toppers on individual athletic performance.);
- First and business class passengers of Japan Airlines international flights;
- Guests at high-end hotels, such as all diamond suites of Hotel Hermitage Monte Carlo, Four Seasons Hotel Tokyo at Marunouchi, The Ritz Carlton Shanghai Pudong, The Ritz-Carlton Beijing Financial Street and Park Hyatt Shanghai and The Kitano New York.
For more information, visit airweave.com.